Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

Elevator PitchWith Christmas coming up, I’m starting to get party invitations, which is nice.

I like parties.

Even though at some point I know I’ll find myself having to explain what I do.

I’m used to people being curious about me. I don’t think I fit into many boxes. It’s taken me a while to realise that.

I often find myself being introduced to people as a DJ, which puts me on the spot a bit: I have to explain, “No, I don’t do mixing, no, I’m not famous, no, it doesn’t pay my mortgage.”

Then I have to explain what I really spend my time doing in that role…

Do you struggle telling others what you really do? Me too; here’s how I’m tackling it.

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5 Ways to Make your Website Work for You

5 Ways to Make your Website Work for You

Work - Function EffectivelyIf you’re getting new clients through word of mouth and your practice is consistently full each week, then that’s great! (‘Full’ is whatever that means for you personally.)

If, however, you have lots of people one week and only one or two the next — or you just aren’t very busy at all — then you probably need to focus on what I call ‘growth’ activities.

Growth activities are steps we can take that attract more clients, and today I’m going to look at just one: your website.

When talking about websites with other homeopaths — whether on my 3-part business course or during mentoring sessions — I always start with one question:

How many new clients come through your website each month?

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How to transform enquiries into bookings

How to transform enquiries into bookings

TransformI send out a Your Radiant Business newsletter every 2-3 weeks. Maybe you’re already on that list – thank you! – if not, you can easily join from the link on the sidebar.

Anyway, every so often when I’m not ‘too’ busy, I offer a free webinar training exclusively to the homeopaths on that list.

Back in July, I offered a webinar on ‘small upgrades that make a big difference’ and had quite a few homeopaths join me.

Following on from that, Cathy Hutton offered to host a Radiant Business School training at her home in Hampshire. We set up a time to chat on the phone about that, and it was during that conversation that she asked me what I do when prospective clients email me with an enquiry.

This is what I said:
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Your Annual Review | What’s working for you?

Your Annual Review | What’s working for you?

review - assess in order to make changesWhen did you last review your practice?

I do it at the end of every quarter. It helps me see if I’m moving towards my goals, and figure out what’s working and what’s not working. Then I update my goals for the new quarter.

I find September is a good time for a review; it has a ‘back-to-school’ feel about it.

January is another good time, a new year is time to turn over a new leaf.

Sometime in Spring is a great time for a review. It’s a natural time to harness the new energy that’s around and channel it into new growth.

So the next question is: where do we start?

 

My annual review system

There is no automatic career structure for a homeopath, like there would be inside of an institution or a corporation. No annual company review. No performance management. No pre-set targets.

Without any structure or accountability it’s easy to let things drift.

Here’s how I learned to approach these self-reviews:

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5 Languages of Client Communication

5 Languages of Client Communication

LanguageI forget where I heard about The 5 Love Languages by Gary Chapman, but I’m very glad I bought a copy.

I read it way back in 2014 and it really resonated with me.

As a school teacher I was taught to use different learning strategies in my lessons so that all my students could access the curriculum. I would plan to include visual, verbal and practical ways of learning.

The 5 Love Languages is similar, except that it applies to our personal relationships. I read it initially to get some insight into my relationship with my husband.

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Why you need a late cancellation policy

Why you need a late cancellation policy

PolicyA step-by-step guide on how to manage a late cancellation, or “no show”, using a system that I implement with my clients too.

Whenever I’m teaching Your Radiant Business seminars, one thing I’m always asked about is what I do about late cancellations. The last time someone asked me, I said I should probably write a blog post about it.

Here it is, and thanks for the inspiration, Rebecca Atkinson!

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How to avoid late cancellations

How to avoid late cancellations

LaterWe live in a busy world. Ask someone how they are and the answer is generally, “Really busy!”

As a homeopath you must be aware of that. Maybe you’re noticing a few ways that it’s impacting your practice.

Is late cancellations one of them?

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A system to get you out of ’email overwhelm’

A system to get you out of ’email overwhelm’

SystemOne favourite topic at Your Radiant Business seminars is email overwhelm.

We pop into email to retrieve something that we need and oops, an hour has gone before we know it…

I have yet to meet anyone for whom it isn’t an issue. I’d even go so far as to say that it’s practically endemic.

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It’s not just about being the cheapest

It’s not just about being the cheapest

Choice - The act of Making a DecisionWe all make choices about what we want to spend our money on, and we all have choices about what we buy (or don’t).

A few things you might choose in the interest of well-being, health or beauty:

  • Gym
  • Yoga studio
  • Hairdresser
  • Beauty salon

Or perhaps you pick another form of self-care. All come with a plethora of decisions to make: what, when, where, and why?

What can we learn from our own decision-making process?

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2 Simple Ways to Up-level Your Practice

2 Simple Ways to Up-level Your Practice

Up-level to transform and growHere’s a question for you.

Do you feel like you’re making a big effort to build your practice as a homeopath, but it’s taking you way longer than you thought it would?

Do you secretly compare yourself to those amazing ‘rock star’ homeopaths?

Do you wish you could simply wake up one morning and find that everything had fallen into place, and that you had the successful practice of your dreams?

Do you find yourself wondering what you actually have to do to make this whole ‘being a homeopath’ thing work?

Yes to one or more of those?

That’s ok — you are definitely not alone!

Today we’re going to share 2 simple ways to “up-level” your practice, starting with…

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We want to help you shine

Hi! We're Tracy & Lulu!

This is our blog where we share our combined passion for beauty, creativity & business strategy along with all the many ways design & technology can help bring those three lovely things together!

If you're making a living as a homeopath and you want to have a personal, authentic and profitable practice this is our gift to you.

There's a lot of advice out there we know. We've sifted through all the options and would like to offer you our take on things. We present you with our very best tips, ideas and practical tools to help you find your voice and take small steps that to create a radiant homeopathy business that is really you.

We know you can attract, inform and inspire your clients simply by being real. When you are consistent, personal and authentic your client list will grow, your bookings will increase and your business will flourish!

Wherever you are on your journey to a successful homeopathy practice, we'll help you take the next step so you can really shine!


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