I like parties.
Even though at some point I know I’ll find myself having to explain what I do.
I’m used to people being curious about me. I don’t think I fit into many boxes. It’s taken me a while to realise that.
I often find myself being introduced to people as a DJ, which puts me on the spot a bit: I have to explain, “No, I don’t do mixing, no, I’m not famous, no, it doesn’t pay my mortgage.”
Then I have to explain what I really spend my time doing in that role…
Do you struggle telling others what you really do? Me too; here’s how I’m tackling it.
If, however, you have lots of people one week and only one or two the next — or you just aren’t very busy at all — then you probably need to focus on what I call ‘growth’ activities.
Growth activities are steps we can take that attract more clients, and today I’m going to look at just one: your website.
When talking about websites with other homeopaths — whether on my 3-part business course or during mentoring sessions — I always start with one question:
How many new clients come through your website each month?
Anyway, every so often when I’m not ‘too’ busy, I offer a free webinar training exclusively to the homeopaths on that list.
Back in July, I offered a webinar on ‘small upgrades that make a big difference’ and had quite a few homeopaths join me.
Following on from that, Cathy Hutton offered to host a Radiant Business School training at her home in Hampshire. We set up a time to chat on the phone about that, and it was during that conversation that she asked me what I do when prospective clients email me with an enquiry.
This is what I said:
I do it at the end of every quarter. It helps me see if I’m moving towards my goals, and figure out what’s working and what’s not working. Then I update my goals for the new quarter.
I find September is a good time for a review; it has a ‘back-to-school’ feel about it.
January is another good time, a new year is time to turn over a new leaf.
Sometime in Spring is a great time for a review. It’s a natural time to harness the new energy that’s around and channel it into new growth.
So the next question is: where do we start?
My annual review system
There is no automatic career structure for a homeopath, like there would be inside of an institution or a corporation. No annual company review. No performance management. No pre-set targets.
Without any structure or accountability it’s easy to let things drift.
Here’s how I learned to approach these self-reviews:
I read it way back in 2014 and it really resonated with me.
As a school teacher I was taught to use different learning strategies in my lessons so that all my students could access the curriculum. I would plan to include visual, verbal and practical ways of learning.
The 5 Love Languages is similar, except that it applies to our personal relationships. I read it initially to get some insight into my relationship with my husband.
Whenever I’m teaching Your Radiant Business seminars, one thing I’m always asked about is what I do about late cancellations. The last time someone asked me, I said I should probably write a blog post about it.
Here it is, and thanks for the inspiration, Rebecca Atkinson!
As a homeopath you must be aware of that. Maybe you’re noticing a few ways that it’s impacting your practice.
Is late cancellations one of them?
We pop into email to retrieve something that we need and oops, an hour has gone before we know it…
I have yet to meet anyone for whom it isn’t an issue. I’d even go so far as to say that it’s practically endemic.
We all make choices about what we want to spend our money on, and we all have choices about what we buy (or don’t).
A few things you might choose in the interest of well-being, health or beauty:
- Yoga studio
- Beauty salon
Or perhaps you pick another form of self-care. All come with a plethora of decisions to make: what, when, where, and why?
What can we learn from our own decision-making process?
Do you feel like you’re making a big effort to build your practice as a homeopath, but it’s taking you way longer than you thought it would?
Do you secretly compare yourself to those amazing ‘rock star’ homeopaths?
Do you wish you could simply wake up one morning and find that everything had fallen into place, and that you had the successful practice of your dreams?
Do you find yourself wondering what you actually have to do to make this whole ‘being a homeopath’ thing work?
Yes to one or more of those?
That’s ok — you are definitely not alone!
Today we’re going to share 2 simple ways to “up-level” your practice, starting with…