A Step by Step Guide to GDPR

A Step by Step Guide to GDPR

homeopathy, GDPRI’ve been receiving a steady stream of messages asking for tips to handle the transition to GDPR.

GDPR isn’t really a ‘one-size fits all’. We all collect and handle data in different ways. This means that we need to look at what we ourselves are doing to make sure we’re GDPR compliant within our practice.

There is no shortage of guidance and information, but there is a lot to process and consider.

It’s taken me several dedicated blocks of time to get my head around this myself. I’m also lucky to have some great people in my support team to help me.

Here’s what I’ve learned.

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How to find more hours in the week

How to find more hours in the week

homeopathy, practice, organisation Someone recently asked me,

“How do you manage your time? You seem to find time to get so much done! You work on your business as well as in your business. How do you do it?”

Another friend once commented that I seem to have an extra day in my week. I wish I did! That would be lovely!

It’s true that I’m always trying to get the most out of my time. I’m aware of all the ways I can waste my time, and recently I’ve been making a note of how long things take. That has helped a lot.

But if there was just one thing that made a difference, it’s this …

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The Joy of Outsourcing

The Joy of Outsourcing

Outsource - to contract outThe single most important thing I’ve learned about marketing is the value of consistency.

I am not always able to be as consistent as I would like because I juggle many things. There are some things I am good at, and others I am less good at.

I am learning to let go of the things that others can do better than me, so I can spend more time on the things that only I can do.

Here’s an example:

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Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

Elevator PitchWith Christmas coming up, I’m starting to get party invitations, which is nice.

I like parties.

Even though at some point I know I’ll find myself having to explain what I do.

I’m used to people being curious about me. I don’t think I fit into many boxes. It’s taken me a while to realise that.

I often find myself being introduced to people as a DJ, which puts me on the spot a bit: I have to explain, “No, I don’t do mixing, no, I’m not famous, no, it doesn’t pay my mortgage.”

Then I have to explain what I really spend my time doing in that role…

Do you struggle telling others what you really do? Me too; here’s how I’m tackling it.

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5 Ways to Make your Website Work for You

5 Ways to Make your Website Work for You

Work - Function EffectivelyIf you’re getting new clients through word of mouth and your practice is consistently full each week, then that’s great! (‘Full’ is whatever that means for you personally.)

If, however, you have lots of people one week and only one or two the next — or you just aren’t very busy at all — then you probably need to focus on what I call ‘growth’ activities.

Growth activities are steps we can take that attract more clients, and today I’m going to look at just one: your website.

When talking about websites with other homeopaths — whether on my 3-part business course or during mentoring sessions — I always start with one question:

How many new clients come through your website each month?

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How to transform enquiries into bookings

How to transform enquiries into bookings

TransformI send out a Your Radiant Business newsletter every 2-3 weeks. Maybe you’re already on that list – thank you! – if not, you can easily join from the link on the sidebar.

Anyway, every so often when I’m not ‘too’ busy, I offer a free webinar training exclusively to the homeopaths on that list.

Back in July, I offered a webinar on ‘small upgrades that make a big difference’ and had quite a few homeopaths join me.

Following on from that, Cathy Hutton offered to host a Radiant Business School training at her home in Hampshire. We set up a time to chat on the phone about that, and it was during that conversation that she asked me what I do when prospective clients email me with an enquiry.

This is what I said:
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Your Annual Review | What’s working for you?

Your Annual Review | What’s working for you?

review - assess in order to make changesWhen did you last review your practice?

I do it at the end of every quarter. It helps me see if I’m moving towards my goals, and figure out what’s working and what’s not working. Then I update my goals for the new quarter.

I find September is a good time for a review; it has a ‘back-to-school’ feel about it.

January is another good time, a new year is time to turn over a new leaf.

Sometime in Spring is a great time for a review. It’s a natural time to harness the new energy that’s around and channel it into new growth.

So the next question is: where do we start?

 

My annual review system

There is no automatic career structure for a homeopath, like there would be inside of an institution or a corporation. No annual company review. No performance management. No pre-set targets.

Without any structure or accountability it’s easy to let things drift.

Here’s how I learned to approach these self-reviews:

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5 Languages of Client Communication

5 Languages of Client Communication

LanguageI forget where I heard about The 5 Love Languages by Gary Chapman, but I’m very glad I bought a copy.

I read it way back in 2014 and it really resonated with me.

As a school teacher I was taught to use different learning strategies in my lessons so that all my students could access the curriculum. I would plan to include visual, verbal and practical ways of learning.

The 5 Love Languages is similar, except that it applies to our personal relationships. I read it initially to get some insight into my relationship with my husband.

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Why you need a late cancellation policy

Why you need a late cancellation policy

PolicyA step-by-step guide on how to manage a late cancellation, or “no show”, using a system that I implement with my clients too.

Whenever I’m teaching Your Radiant Business seminars, one thing I’m always asked about is what I do about late cancellations. The last time someone asked me, I said I should probably write a blog post about it.

Here it is, and thanks for the inspiration, Rebecca Atkinson!

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How to avoid late cancellations

How to avoid late cancellations

LaterWe live in a busy world. Ask someone how they are and the answer is generally, “Really busy!”

As a homeopath you must be aware of that. Maybe you’re noticing a few ways that it’s impacting your practice.

Is late cancellations one of them?

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Hi! We're Tracy & Lulu!

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