Blogging Part 1 Homeopathy Business Marketing Materia Marketer
We have mentioned blogs before, but we haven’t written about them properly. Yet. Blogs are a big topic and so we’re breaking it down into small chunks. As you probably already know, we like to keep things simple.
So, do you have a blog? Do you have a website that is a blog? OR even a blog that is your website? Or do you have both?
Or maybe you’re thinking – what exactly is a blog anyway?

What is a blog?
Maybe that’s a good place to start.
Blogs are different things to different people. They serve many purposes. A good way to learn about  blogs is to subscribe to one. Tracy subscribes to a few, but only one posts regularly. We’ve mentioned it before – zen habits. She has learned a lot about blogging simply from that one blog.
As a designer, Lulu subscribes to several blogs and loves them all. Her favourites at the moment include The Jungalow, Fly and Design Sponge. These are great sources of creative inspiration for her and, she has also learned a lot about creating a consistently engaging and informative blog, from the seasoned women behind these three.
Anyway, a blog, in essence, is a website that has regularly updated content. It can be to share content only, or it can also have products and services.
When Tracy had her first website set up (10 years ago now), blogging was in its infancy and wasn’t really an option. These days, she has a blog that she uses as a place to create content. She is thinking about integrating her website with her blog sometime later this year, but it’s not at the top of her to do list yet. In the meantime her blog and her website are linked together. This is a good thing, because each of them drives traffic to the other. (Links are important – more on that later).
For her design business, Lulu has a blog within her website. She also has a separate stand-alone blog, that she started 6 years ago for fun, and has found that it also generates interest for her design business.
Your blog
The thing about blogging is that it can be fun and it is easy once you get the hang of it. Getting the hang of it can take a while though. And getting your blog set up just the way you want it can take some doing. (Which is why we recommend hiring an expert.)
However, as we’ve said before, Rome wasn’t built in a day, so before you start worrying about all of that formatting and editing, we’d like to encourage you to think about getting the party started, so to speak.
As always, we advise doing some research. Looking at blogs written by other homeopaths can be both inspiring and daunting, depending on how you look at it.
There has been a huge debate in recent times about what we can and can’t publish in the public domain. We are sure that you are a member of a professional organisation that provides you with advice about this. (Disclaimer: we are not advising you here – we’d like you to consider what you’d like to share on your online presence and to only go with what you feel comfortable with.)
Your blog can be very simple, with just one or a few pages with information about you, when and how you practice. It is easy to update with, for example, your holiday dates or events that you are planning.
Or your blog can be more complex, with different sections, for example, links to research or homeopathy in the news. You can include photographs (directly from an Instagram stream, if you wish) or tweets (directly from Twitter). You can put as much or as little of yourself into it as you wish, and you can change it at any time.
Two top tips to begin
Design
A couple of things to think about, which we have mentioned before, is to aim for consistency. If you have a design on a business card, it would make sense to have the same design on your blog. If you hired a graphic designer, they should be able to do that easily for you.
If you don’t have a design yet, or if you feel that it is time for a new design, it might be time to be collecting ideas of images and fonts, or even blog designs that you like. Have you tried Pinterest yet? Or maybe start a scrapbook to inspire you. All you need is a notebook (or a large sheet of paper, or a pinboard).
Which platform?
Take a look at the different blogging platforms that are out there (e.g. Tumblr, Blogger, TypePad, WordPress). Just remember – there isn’t any such thing as a free lunch. (Or – you can have good, fast or cheap, but you can’t have all three.)
The main reasons that make it worth paying for a ‘premium’ blog is that a) you can use your own domain name and b) it will be free of advertising. You know those annoying little windows that pop up with adverts when you are looking at websites? That’s because it is either hosted on a ‘free’ platform or because it is a source of revenue for the website owner. Do they look credible? No. Does the website/blog ‘owner’ have any control over the adverts that are shown? No.
We’d love to hear about blogs that inspire you. They don’t have to be homeopathy to be inspiring. 🙂 Just saying…
Tracy and Lulu

 

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