In part 1, we talked about what a blog is and gave you a couple of technical tips to get started.
This time, we’re going to be looking at why you should consider blogging. (A big thank you to one of our readers who asked us for more information about blogging, earlier this week – we love hearing from you!)
Here are four reasons we’ve found to be true, for both of us, as well as for others.
1. It will help to establish your credibility
Think of your favourite column in a newspaper or magazine. It’s likely that the writer of that column is a specialist in a particular field. Every article they write shows off a little bit more of their knowledge. If you’re ever in a position where somebody is looking for an expert in that area, who will be the first person that comes to mind?
It’s the same with your blog. Your website gives people a high-level picture about who you are and what you do but, it shouldn’t be concise. Your blog is an opportunity for people to get a deeper understanding of who you are and why you might be the best person for them to work with. Which brings us nicely to the next point.
2. It will help prospective and existing clients get to know you
As we’ve said before, nowadays, most people choose a particular business because of the person or people behind it. It’s become increasingly important for you to be the voice and face of your business and your blog is an excellent platform for that.
Your blog is an opportunity to present your knowledge, ideas and viewpoints, in a more informal way than you would, say at a conference. In fact, some of the best blogs we’ve come across adopt a very personal and conversational tone.
3. It will help people find you
By periodically publishing fresh content, your blog can help to increase traffic to your website, both from search engines such as Google, as well as from your blog’s RSS feed.
Search Engine Optimisation (SEO) is a huge topic that warrants a series of posts of its own. If you want to delve deeper into the SEO benefits from blogs now, read this article from Top Rank Online Marketing Blog.
Furthermore, you can repurpose your blog content for your email marketing. This means less content creation for you and, potentially, even more traffic to your website – from your mailing list subscribers and everybody they forward your great emails to.
4. It will help people
We know that for most of our readers, this lies at the heart of why you do what you do – to help others. You do this by sharing your skills and knowledge, usually on a one-to-one basis with your clients.
With a blog, there is a potential to reach even more people, some who may even be thousands of miles away. You have the opportunity to touch people, in some way, who may otherwise not have access to what you provide (be it because of distance or even income).
We’re not suggesting that a blog can substitute the value people get from working with you directly. But it can definitely add value to your existing and prospective clients, as well as to a wider community.
We hope that we’ve convinced you to give blogging a try. In the next part of this series, we’ll be taking a closer look at content creation for your blog. However, if you need some content ideas now, here are 20!
Tracy and Lulu
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