If, however, you have lots of people one week and only one or two the next — or you just aren’t very busy at all — then you probably need to focus on what I call ‘growth’ activities.
Growth activities are steps we can take that attract more clients, and today I’m going to look at just one: your website.
When talking about websites with other homeopaths — whether on my 3-part business course or during mentoring sessions — I always start with one question:
How many new clients come through your website each month?
The answer to this question is often: “I don’t really get new people through my website. They mostly come from ‘word of mouth’.”
A good reputation is important, but only one way to grow your homeopathy business. Let’s look at a growth activity that can make a big difference in drawing new people to your practice.
More than a business card
I am often told that homeopathy websites don’t work.
This is a myth.
If you’re not getting regular bookings or enquiries from your website, it’s time for a review. If it doesn’t extend a personal invitation that encourages a response, it’s simply a business card that happens to be located on the internet.
Creating a space where potential clients are comfortable in interacting with you is the key.
I’ve learned this the long way.
I’ve had a website for 13 years now, and had to learn a lot as I went. I know my website works now because I have two or three new bookings directly from my website every week.
Plus, whenever someone comes to see me for the first time I ask how they found me. All of them have at least seen my website; even if they have come through word of mouth, they all say that the site helped them decide to book.
There’s a big smiley photo of me.
The links work.
I tell my story.
I make it easy to book.
I invite them to join my newsletter.
What exactly do these mean? Let’s look at each in turn:
My top 5 website tips
You can target these areas to quickly make your site more appealing:
Add a photo of yourself looking happy and smiling on the front page and another one on your ‘About Me’ page. This sounds obvious but most of us feel awkward about photos of ourselves (me included!) Just get over it and put that photo up! If your photo makes you cringe, or it’s not a professional one, invest in a new photo shoot with a photographer as soon as possible. Outside or ‘on location’ somewhere is best. Read Lulu’s previous article about photos here.
- Fix it
Lots of websites are set up with social media buttons automatically. Check what’s on your website – Facebook? Twitter? Linked In? Pinterest? Instagram? Click on each of those social media icons and see where they go. If the link is broken or it goes somewhere random where you don’t really have a presence, take it off. Trust me, your prospective client will click on everything… and visitors especially like to click on bad links! You don’t want them to click on something that doesn’t work. I don’t have my Facebook button on my website. I don’t want people to click on there and get distracted. 🙂
- Tell your story
There is a saying: ‘If you’re talking to everyone, you’re talking to no-one.’ When you get clear about your ideal client, you can write your website copy with them in mind. Tip: often, your personal story will resonate with others, and the more you can embed that into your site, the more people will be drawn to work with you. Read Lulu’s previous article about crafting your story here.
- Make it easy to book
What do you want your client to do when they find your website? Book an appointment? Is that easy to do? What if they’re not ready to book? What if they just want to check you out? A free 30-minute chat is a great way for people to get to find out whether they want to work with you. You should be getting 30-minute calls booked in regularly. That helps people decide if they want to work with you. Some people have a free 15-minute call. That isn’t enough time. Read my previous article about why I love booking systems here.
- Invite them to join you
I’ve always been a fan of newsletters as a way to build a practice. My practice thrives on my weekly newsletter. If you’ve not seen it, feel free to join on my website. Last January I asked my friend who helps me with my tech work to add a pop up button for my newsletter sign up. I had resisted it for years, but I finally caved in. I now have a few people sign up each week. Not all of them become clients, but some of them do, and they tell me that the newsletter was one of the things that helped them decide to come and see me.
An easy first step
If you feel daunted by the idea of these things, or if you feel you need some guidance, you can watch my free Radiant Business webinar.
Building positive change
Once per term I have a Radiant Website Workshop (I have another one on Radiant Newsletters).
Your Radiant Website : Make Your Website Work!
A relaxed and friendly workshop with simple action steps and tips that you can implement yourself.
Saturday, 19th May 2018
10am – 4pm
At my home in Bethnal Green
Tea, coffee and lunch included
Just 3 spaces left — book now!
Or, if you have a local CPD group and you’d like me to offer this locally, simply get in touch. I’m happy to travel.
I hope this has given you some ways to uplevel your website.
Let me know how you get on!