Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

With Christmas coming up, I’m starting to get party invitations, which is nice. I like parties. Even though at some point I know I’ll find myself having to explain what I do. I’m used to people being curious about me. I don’t think I fit into...
Why Newsletters Beat Facebook

Why Newsletters Beat Facebook

Don’t get us wrong, we love Facebook! It keeps us in touch with friends far and near. It gets us invited to all kinds of interesting events. Plus it gives us a way to build and sustain friendships with people who we wouldn’t get to see otherwise. But Facebook is not...

3 simple strategies for blogging for your business

While blogging for your business can be as enjoyable as having a personal blog, it does require a slightly different mindset, reflecting the difference in objective. If you’re spending time on your business blog – time that you’ve dedicated to marketing your practice...

Blogging, part 2: 4 reasons why you should blog

In part 1, we talked about what a blog is and gave you a couple of technical tips to get started. This time, we’re going to be looking at why you should consider blogging. (A big thank you to one of our readers who asked us for more information about blogging, earlier...