Your Radiant Branding Course
Get clear about: what sets you apart; the people who want your special twist on things and; how to reach them in an authentic way.
How can you express the uniqueness of your radiant business, in a away that feels completely natural and is fun?
At the foundation of your business is branding that’s in alignment with who you are
Branding can be so intimidating!
How do you package all you have to offer – your knowledge, your experience, your special way of doing things and your passion?
How do you find colours and fonts and images and words to express these things in a way that resonates with the people you want to work with?
You know you have a lot to give but, you struggle to present yourself in a way that connects with the people you want to serve.
You struggle to present yourself, full-stop.
You know deep inside how you want to come across but you don’t know how to translate that into a brand that makes you feel something, every time you experience it.
Your branding should make your heart sing!
I’m Lulu and I’m bringing to the table my 10+ years of experience in the graphic design industry. Since 2010, I’ve been running an art and design studio. We pride ourselves on creating vibrant and eclectic communications, for passionate individuals and organisations, who are changing the world in all kinds of ways. We are big on creativity, being thoughtful and bringing more love to everything.
It took me a while to appreciate the power and necessity of finding my voice. And then to be brave enough to let it come through in my branding.
But when I finally did the work, and gathered up the courage, everything changed in my business. Talking about my work became easy. Creating communications material became fun!
This is possible for you too.
Through the Radiant Branding online course, I’m sharing my knowledge and experience to help you look at your business with a new set of eyes, contextualise it within your bigger picture, and then present this exciting vision to the world.
“Lulu’s Soulful Branding Challenge is one of the most useful things I have ever done. She asks questions about the core of you and your brand that I haven’t been asked before, but which I think are fundamental to defining the outward face of your brand. A highly interesting and insightful challenge, which I will apply time and time again, just to stay fresh, curious and in evolution.”
— Ann McCreath
This is for you if:
You know that you need to inject more personality into brand. But you’re not sure how to go about it. You have some ideas but you need some guidance in how to implement them well.
You don’t have a clear picture of who your audience is. Or perhaps you want to shift who you’re speaking to and serving.
You don’t quite know how to articulate why your offering is special and unique. You want to be more memorable to the people you want to work with.
You don’t know where to begin when it comes to reaching out to and making meaningful connections with your ideal clients.
You need guidance on how to approach this whole branding process in the best way!
Sometimes, don’t you just want somebody to tell you what to do?
That’s where I come in – to give you a framework to work on your brand, step-by-step.
Radiant Branding will help you get crystal clear about:
What you want to be known for.
You’ll discover how to present and communicate the special magic that only you bring to world.
Who is ready for what you have to give.
You’ll define who your tribe is and learn how to connect with them.
Why you’re the perfect match for them.
You’ll gain confidence about what makes you stand out from your peers (some people refer to these as competitors. In the course, I’ll explain why I take a different view).
How you will make the connection and deliver to them the special something that only you can.
You’ll create a plan to deliver your message, to your people, in a way that is aligned with who you are.
Please note that we will not be working on visual design during this course. We’ll be working on the foundation that will enable you to create and/or commission good, appropriate and effective design, copy and communications materials.
“Lulu, you’ve made this soul searching challenge fun and extremely useful. It has helped my immediate work as well as given me the structure I need to look further ahead. Thank you so much!”
— Elizabeth Isitor
How to join
The course begins on the 1st of August
As a participant you’ll enjoy:
5 weeks of lessons
PDF downloads to help you reflect, explore and strategise
Daily emails with prompts, inspiration and ideas
A weekly real-time online lesson with Lulu, with the opportunity to have your questions answered
Fun ways to tune into your creativity (you’ll learn how to use tools such as Pinterest and Instagram to this end)
On-demand access to the course, so that you can return to the material, whenever you like
£80 + VAT
(There is an option to pay for the course in two instalments)
“Lulu is am incredible coach-fun, engaging but also deeply knowledgable. She encourages you to dig deep and to start in a place we often overlook-how we feel/want to feel engaging our big visions.
— Jessica Horn
“This challenge was mind-opening. Everything about it sang of potential, abundance & love.”
— Crystal Antoinette Graham
Connect your clients with the soul at the heart of your business
I’ve just worked my way through the course run by this incredible woman. If you’re feeling a little lost with your brand’s direction and want help digging in and letting your imagination run wild then check out this course. Lulu’s an incredibly talented designer, Mama, course leader and I have found her a great encourager as I try and get my little brand off the ground and take it in the right direction that aligns with my heart. Thank you Lulu!! I shall always come back to your questions when I need to re focus!”
— Susannah Garfit
“The Soul Branding challenge was a delight to complete. The daily challenges asked insightful questions that made me dig deep and come up with a visual picture of my future business that appeals to my soul. I got a lot out of this challenge and I recommend it to anyone that is looking to add more personality and soul to their existing or future business.”
— Aminah Husain
Lulu Kitololo is an artist and designer, inspired by Africa, nature, tropical colour and craft traditions from around the world.
Her studio produces hand-drawn stationery, home and gift products and provides illustration and graphic design services. The studio has worked with various types of clients including: international women’s organisations; museums and art galleries; and individuals and organisations championing education, entrepreneurship, culture and wellness.
Lulu also teaches online branding courses (Soulful Branding and Radiant Branding); runs the Afri-love Women community which currently includes 500+ members, from around the world; and co-runs the Afri-love Connection Club – a business network for female founders in Kenya.