Nobody likes to think of themselves as a brand. But just know that you are a brand even if you don’t want to be.
We’ll say that again.
You have a brand even if you don’t want one.
Most people don’t have all information about you, and yet they are already making decisions that affect you — basically, whether or not they want to work with you.
How do they make their decision so quickly?
Wherever we do our training, we all study and learn from the legacy of great homeopaths in history. If we are lucky, we might even get to meet some of the great homeopaths of our time.
The list is so long, and there are so many teachers to inspire us.
When we are faced with our revered homeopathy teachers and leaders, with such a body of knowledge and experience to learn from, we feel humble. It takes vision and deep work to research or develop new ideas within a complex subject like homeopathy.
Customer service is an essential part of a homeopathy practice, no matter how many people we have to look after. Each of our clients requires our attention and, as our practice grows, so does the time we need to spend.
Exceptional service is a must for a small service-based businesses like homeopathy (as Tracy does) and graphic design (as Lulu does), and it is one of the ways we bring value for our clients.
When our clients love what we do, we get the benefit of the best – though not the only – marketing tool: word of mouth.
As homeopaths, we love helping people. Our client work is the focus of our business and we want to make sure that we provide a personal service.
Whether we work from home or in a clinic, part of our work will be involved with booking appointments and taking payments for those.
Simple can be beautiful
This can be kept very very simple with a paper diary and cash or cheque payments on the day. For many homeopaths, this system works beautifully with their client base and nothing needs to change.
Simple can be frustrating too
For some of us, we find that our personal work becomes secondary to our work of ‘being our own receptionist’. read more…
Don’t get us wrong, we love Facebook!
It keeps us in touch with friends far and near. It gets us invited to all kinds of interesting events.
Plus it gives us a way to build and sustain friendships with people who we wouldn’t get to see otherwise.
But Facebook is not the way we stay in touch with our client base.
We have two main reasons why.
1. We don’t want our clients to be sending us messages on Facebook. That doesn’t sit well with our boundaries.
2. Facebook doesn’t show our business pages to anyone unless we pay for an advert.
So, while we love Facebook, we love newsletters more. Here’s why:
I don’t know about you, but I find email junk mail really off putting so when we are told that we really should be doing “email marketing” or newsletters to build our practice it can really make me cringe!
For my early homeopathy practice, I started emailing my community in 2012 when I hired my first coach. One of the first things she encouraged me to do was start a newsletter.
“You have to educate people in what you do”, she said.
“You will get repeat bookings from old clients”, she said.
“People need to be reminded that you are still in business”, she said.
After seeing so many examples of bad newsletters and having such a strong aversion to receiving junk email, quite frankly I didn’t believe this. Despite being sceptical and freaked out at the thought of putting myself out there in this way, I took a deep breath and tried it out – after all, I had invested quite a bit of money to work with her.
Looking back now I can see that there was a myriad of good things that have come from emailing my community and I’m going to share a few here with you in the hope that my experience may also benefit your practice: read more…
At some stage, many of us experience discomfort around marketing ourselves and our businesses. Perhaps we feel that it’s mercenary; perhaps we feel it’s in conflict with our values and principles to help others; perhaps, we simply just don’t know how it can work for us or where to begin.
That last scenario is primarily what we’ve been addressing in our posts over the past few months. However, today, we’d like to tackle the first two.
Is marketing yourself and your business mercenary?
Do you access your email on your smartphone? If you do, do you feel you need to immediately send a response? (Maybe you should).
Do you find yourself sending quick responses just so that you’ve responded – even when it isn’t convenient?
If this sounds like you, maybe it’s time to have a rethink. read more…
Today we’re encouraging you to also consider regularly dedicating time to your business.
You might ask, “isn’t that what I do, each day I go to my office/see my patients/check my emails …?”.