A system to get you out of ’email overwhelm’

A system to get you out of ’email overwhelm’

SystemOne favourite topic at Your Radiant Business seminars is email overwhelm.

We pop into email to retrieve something that we need and oops, an hour has gone before we know it…

I have yet to meet anyone for whom it isn’t an issue. I’d even go so far as to say that it’s practically endemic.

read more…

It’s not just about being the cheapest

It’s not just about being the cheapest

Choice - The act of Making a DecisionWe all make choices about what we want to spend our money on, and we all have choices about what we buy (or don’t).

A few things you might choose in the interest of well-being, health or beauty:

  • Gym
  • Yoga studio
  • Hairdresser
  • Beauty salon

Or perhaps you pick another form of self-care. All come with a plethora of decisions to make: what, when, where, and why?

What can we learn from our own decision-making process?

read more…

You, but on a really good day

You, but on a really good day

Brand - Who people think you areNobody likes to think of themselves as a brand. But just know that you are a brand even if you don’t want to be.

We’ll say that again.

You have a brand even if you don’t want one.

Most people don’t have all information about you, and yet they are already making decisions that affect you — basically, whether or not they want to work with you.

How do they make their decision so quickly?

read more…

The magic of newsletters: 4 ways emailing your community can grow your practice

The magic of newsletters: 4 ways emailing your community can grow your practice

News - new or noteworthyHave you ever received an email from someone and cringed at how salesy it was? Or got frustrated when someone emailed too often and filled up your inbox with things that you weren’t interested in?

I don’t know about you, but I find email junk mail really off putting so when we are told that we really should be doing “email marketing” or newsletters to build our practice it can really make me cringe!

For my early homeopathy practice, I started emailing my community in 2012 when I hired my first coach. One of the first things she encouraged me to do was start a  newsletter. 

“You have to educate people in what you do”, she said. 

“You will get repeat bookings from old clients”, she said.

“People need to be reminded that you are still in business”, she said.

After seeing so many examples of bad newsletters and having such a strong aversion to receiving junk email, quite frankly I didn’t believe this.  Despite being sceptical and freaked out at the thought of putting myself out there in this way, I took a deep breath and tried it out – after all, I had invested quite a bit of money to work with her.

Looking back now I can see that there was a myriad of good things that have come from emailing my community and I’m going to share a few here with you in the hope that my experience may also benefit your practice: read more…

Only you can do your best work

Only you can do your best work

Congruent - In Agreement or HarmonyEvery homeopath we know is a scholar in the true sense of the word.

Wherever we do our training, we all study and learn from the legacy of great homeopaths in history. If we are lucky, we might even get to meet some of the great homeopaths of our time.

The list is so long, and there are so many teachers to inspire us.

When we are faced with our revered homeopathy teachers and leaders, with such a body of knowledge and experience to learn from, we feel humble. It takes vision and deep work to research or develop new ideas within a complex subject like homeopathy.

read more…

How clear and thoughtful customer service attracts and retains clients

How clear and thoughtful customer service attracts and retains clients

Honest, truthful, sincere, open, genuineCustomer service is an essential part of a homeopathy practice, no matter how many people we have to look after. Each of our clients requires our attention and, as our practice grows, so does the time we need to spend.

Exceptional service is a must for a small service-based businesses like homeopathy (as Tracy does) and graphic design (as Lulu does), and it is one of the ways we bring value for our clients.

When our clients love what we do, we get the benefit of the best – though not the only – marketing tool: word of mouth.

read more…

Appointments and Payments Made Easy

Appointments and Payments Made Easy

As homeopaths, we love helping people. Our client work is the focus of our business and we want to make sure that we provide a personal service.

Whether we work from home or in a clinic, part of our work will be involved with booking appointments and taking payments for those.

Simple can be beautiful

This can be kept very very simple with a paper diary and cash or cheque payments on the day. For many homeopaths, this system works beautifully with their client base and nothing needs to change.

Simple can be frustrating too

For some of us, we find that our personal work becomes secondary to our work of ‘being our own receptionist’. read more…

One simple thing to help your prospective clients (and it helps you too)

One simple thing to help your prospective clients (and it helps you too)

Impression - An effect produced on someoneHow many times a week do you receive an email from a potential client?
Once, twice, three times? More?

Do you access your email on your smartphone? If you do, do you feel you need to immediately send a response? (Maybe you should).

Do you find yourself sending quick responses just so that you’ve responded – even when it isn’t convenient?

If this sounds like you, maybe it’s time to have a rethink. read more…

Why Newsletters Beat Facebook

Why Newsletters Beat Facebook

KnowLikeTrustI do like Facebook, but…

… it isn’t how I’ve built my business.

I love that it keeps me in touch with friends far and near. It gets me invited to all kinds of interesting events.

Plus it gives me a way to build and sustain friendships with people who I wouldn’t get to see otherwise.

But Facebook is not the way I stay in touch with my client base.

I have two main reasons why.

1. I don’t want to use messenger for client communication.
2. Facebook is always trying to encourage me to pay for advertising.

So, while I love Facebook, I love newsletters more. Here’s why:

read more…

3 reasons why it’s your duty to market your business

3 reasons why it’s your duty to market your business

Reach - Succeed in influencing or having an effect onAt some stage, many of us experience discomfort around marketing ourselves and our businesses. Perhaps we feel that it’s mercenary; perhaps we feel it’s in conflict with our values and principles to help others; perhaps, we simply just don’t know how it can work for us or where to begin.

That last scenario is primarily what we’ve been addressing in our posts over the past few months. However, today, we’d like to tackle the first two.

Is marketing yourself and your business mercenary?

read more…

We want to help you shine

Hi! We're Tracy & Lulu!

Are you a homeopath who wants to build a thriving, heart-centred business?

Maybe you're just starting out and you want to build a strong foundation. Or perhaps you have been in practice for a long time, but you are ready to streamline and gain clarity?

We present you with our very best tips, strategies and practical tools to help you create a radiant homeopathy business that reflects you and your values.

We know you can attract and inspire your clients simply by being real. When you are consistent, personal and authentic your bookings will increase and your business will flourish!

Wherever you are on your journey to a successful homeopathy practice, let us guide you to the next step so you can really shine!


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