9 things I’ve learned about branding (and life)

Last year, while launching a branding course when my son was just a few months old, it dawned on me that there were several parallels between branding principles and infant development. Upon further reflection, I realised that there are indeed several parallels...

Our branding story | Part two

Making a decision about a name for something is always hard. If you’ve ever had to name a baby or even a pet, you might remember the process. Gathering ideas Making a short-list Maybe even change your mind a few times? ‘Materia Marketer’ was a great...

Our branding story | Part one

Networking meetings are often recommended as a way to meet like-minded people and build your business. For me, the best thing I got out of my networking membership was my friendship with Lulu! I’m often asked how Lulu and I came to set up Your Radiant Business....
A Step by Step Guide to GDPR

A Step by Step Guide to GDPR

I’ve been receiving a steady stream of messages asking for tips to handle the transition to GDPR. GDPR isn’t really a ‘one-size fits all’. We all collect and handle data in different ways. This means that we need to look at what we ourselves...
How to find more hours in the week

How to find more hours in the week

 Someone recently asked me, “How do you manage your time? You seem to find time to get so much done! You work on your business as well as in your business. How do you do it?” Another friend once commented that I seem to have an extra day in my week. I wish...
The Joy of Outsourcing

The Joy of Outsourcing

The single most important thing I’ve learned about marketing is the value of consistency. I am not always able to be as consistent as I would like because I juggle many things. There are some things I am good at, and others I am less good at. I am learning to...
Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

With Christmas coming up, I’m starting to get party invitations, which is nice. I like parties. Even though at some point I know I’ll find myself having to explain what I do. I’m used to people being curious about me. I don’t think I fit into...
5 Ways to Make your Website Work for You

5 Ways to Make your Website Work for You

If you’re getting new clients through word of mouth and your practice is consistently full each week, then that’s great! (‘Full’ is whatever that means for you personally.) If, however, you have lots of people one week and only one or two the...
How to transform enquiries into bookings

How to transform enquiries into bookings

I send out a Your Radiant Business newsletter every 2-3 weeks. Maybe you’re already on that list – thank you! – if not, you can easily join from the link on the sidebar. Anyway, every so often when I’m not ‘too’ busy, I offer a free...
Your Annual Review | What’s working for you?

Your Annual Review | What’s working for you?

When did you last review your practice? I do it at the end of every quarter. It helps me see if I’m moving towards my goals, and figure out what’s working and what’s not working. Then I update my goals for the new quarter. I find September is a good...