Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

With Christmas coming up, I’m starting to get party invitations, which is nice. I like parties. Even though at some point I know I’ll find myself having to explain what I do. I’m used to people being curious about me. I don’t think I fit into...

3 simple strategies for blogging for your business

While blogging for your business can be as enjoyable as having a personal blog, it does require a slightly different mindset, reflecting the difference in objective. If you’re spending time on your business blog – time that you’ve dedicated to marketing your practice...

Blogging, part 2: 4 reasons why you should blog

In part 1, we talked about what a blog is and gave you a couple of technical tips to get started. This time, we’re going to be looking at why you should consider blogging. (A big thank you to one of our readers who asked us for more information about blogging, earlier...

Blogging, part 1

We have mentioned blogs before, but we haven’t written about them properly. Yet. Blogs are a big topic and so we’re breaking it down into small chunks. As you probably already know, we like to keep things simple. So, do you have a blog? Do you have a website that is a...

10 content ideas for your newsletter and blog

Over the past few months, we’ve talked about some of the different ways to build your online presence and we hope that we’ve got you excited about the possibilities. Perhaps you’ve started sending newsletters through an email service such as MailChimp. Maybe you’ve...