Our branding story | Part two

Making a decision about a name for something is always hard. If you’ve ever had to name a baby or even a pet, you might remember the process. Gathering ideas Making a short-list Maybe even change your mind a few times? ‘Materia Marketer’ was a great...

Our branding story | Part one

Networking meetings are often recommended as a way to meet like-minded people and build your business. For me, the best thing I got out of my networking membership was my friendship with Lulu! I’m often asked how Lulu and I came to set up Your Radiant Business....
Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

With Christmas coming up, I’m starting to get party invitations, which is nice. I like parties. Even though at some point I know I’ll find myself having to explain what I do. I’m used to people being curious about me. I don’t think I fit into...

3 simple strategies for blogging for your business

While blogging for your business can be as enjoyable as having a personal blog, it does require a slightly different mindset, reflecting the difference in objective. If you’re spending time on your business blog – time that you’ve dedicated to marketing your practice...

Blogging, part 2: 4 reasons why you should blog

In part 1, we talked about what a blog is and gave you a couple of technical tips to get started. This time, we’re going to be looking at why you should consider blogging. (A big thank you to one of our readers who asked us for more information about blogging, earlier...