Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

With Christmas coming up, I’m starting to get party invitations, which is nice. I like parties. Even though at some point I know I’ll find myself having to explain what I do. I’m used to people being curious about me. I don’t think I fit into...
You, but on a really good day

You, but on a really good day

Nobody likes to think of themselves as a brand. But just know that you are a brand even if you don’t want to be. We’ll say that again. You have a brand even if you don’t want one. Most people don’t have all information about you, and yet they are already making...
One simple action to make your marketing efforts count

One simple action to make your marketing efforts count

You’ve crafted some beautiful copy, you’ve invested in some beautiful professional design and you’ve considered your online presence. Your website is up, you’ve customised pages on the appropriate social media spaces and you’ve committed to writing regular blog posts...

Summer reading

We are going to take a short break for the summer (and we hope you are too.) We’re taking some time away with our family and friends. We are also taking some time together, working on some new directions for Materia Marketer. We’ll have lots of exciting things in...