Our branding story | Part two

Making a decision about a name for something is always hard. If you’ve ever had to name a baby or even a pet, you might remember the process. Gathering ideas Making a short-list Maybe even change your mind a few times? ‘Materia Marketer’ was a great...

Our branding story | Part one

Networking meetings are often recommended as a way to meet like-minded people and build your business. For me, the best thing I got out of my networking membership was my friendship with Lulu! I’m often asked how Lulu and I came to set up Your Radiant Business....
Why I’m working on my elevator pitch

Why I’m working on my elevator pitch

With Christmas coming up, I’m starting to get party invitations, which is nice. I like parties. Even though at some point I know I’ll find myself having to explain what I do. I’m used to people being curious about me. I don’t think I fit into...
You, but on a really good day

You, but on a really good day

Nobody likes to think of themselves as a brand. But just know that you are a brand even if you don’t want to be. We’ll say that again. You have a brand even if you don’t want one. Most people don’t have all information about you, and yet they are already making...
One simple action to make your marketing efforts count

One simple action to make your marketing efforts count

You’ve crafted some beautiful copy, you’ve invested in some beautiful professional design and you’ve considered your online presence. Your website is up, you’ve customised pages on the appropriate social media spaces and you’ve committed to writing regular blog posts...