If you’re getting new clients through word of mouth and your practice has a consistent number of bookings each week, then that’s great!
If, however, you have lots of people one week and only one or two the next — or you just aren’t very busy at all — then you probably need to focus on what I call ‘growth’ activities.
Growth activities are steps we can take that attract more clients, and today I’m going to look at an important one: your website.
When talking about websites with other homeopaths — whether on the Radiant Business course or during mentoring sessions — I always start with one question:
How many new clients come through your website each month?
I forget where I heard about The 5 Love Languages by Gary Chapman, but I’m very glad I bought a copy.
I read it way back in 2014 and it really resonated with me.
As a school teacher I was taught to use different learning strategies in my lessons so that all my students could access the curriculum. I would plan to include visual, verbal and practical ways of learning.
The 5 Love Languages is similar, except that it applies to our personal relationships. I read it initially to get some insight into my relationship with my husband.
As a homeopath you must be aware of that. Maybe you’re noticing a few ways that it’s impacting your practice.
Is late cancellations one of them?
I love answering questions about business systems! I was recently asked what I do when prospective clients email me with an enquiry.
There are two things I always keep in mind.
I always offer them my time and I give them a choice.
Everyone appreciates that.
I am sometimes asked if I am a full-time homeopath, and I just laugh.
It depends on what you mean by full-time…
I don’t see people all day, every day, five days a week, but yes, if you include all the other aspects of my work outside of clinic, yes my work is most definitely full-time!
Someone recently asked me,
“How do you manage your time? You seem to find time to get so much done! You work on your business as well as in your business. How do you do it?”
Another friend once commented that I seem to have an extra day in my week. I wish I did! That would be lovely!
It’s true that I’m always trying to get the most out of my time. I’m aware of all the ways I can waste my time, and recently I’ve been making a note of how long things take. That has helped a lot.
But if there was just one thing that made a difference, it’s this …
Customer service is an essential part of a homeopathy practice, no matter how many people we have to look after.
Each of our clients requires our attention and, as our practice grows, so does the time we need to spend.
Exceptional service is a must for a small service-based businesses like homeopathy as it is one of the ways we bring value for our clients.
When our clients love what we do, we get the benefit of the best – though not the only – marketing tool: word of mouth.
When did you last review your practice?
I do it at the end of every quarter. It helps me see if I’m moving towards my goals, and figure out what’s working and what’s not working. Then I update my goals for the new quarter.
January is a good time, a new year is time to turn over a new leaf.
It’s a natural time to harness the new energy that’s around and channel it into new growth.
So the next question is: where do we start?
Think back to the last time you went shopping.
Did you need something specific or were you just passing the time?
Did you make a return visit to a favourite shop, maybe somewhere where they know you?
Or did you find yourself looking at window displays to see what took your fancy?
Sometimes we shop from necessity.
Sometimes for fun.
Sometimes we impulse buy.
Other times we are more discerning.
(And hey, guess what? Our clients are just the same.)
I like parties.
Even though at some point I know I’ll find myself having to explain what I do.
I’m used to people being curious about me. I don’t think I fit into many boxes. It’s taken me a while to realise that.
I often find myself being introduced to people as a DJ, which puts me on the spot a bit: I have to explain, “No, I don’t do mixing, no, I’m not famous, no, it doesn’t pay my mortgage.”
Then I have to explain what I really spend my time doing in that role…
Do you struggle telling others what you really do? Me too; here’s how I’m tackling it.
Do you think of yourself as a brand?
Well, you might need to reframe that a little.
You have your own way of being.
What you wear, where you go, what you think about and read.