KnowLikeTrustI do like Facebook, but…

… it isn’t how I’ve built my business.

I love that it keeps me in touch with friends far and near. It gets me invited to all kinds of interesting events.

Plus it gives me a way to build and sustain friendships with people who I wouldn’t get to see otherwise.

But Facebook is not the way I stay in touch with my client base.

I have two main reasons why.

1. I don’t want to use messenger for client communication.
2. Facebook is always trying to encourage me to pay for advertising.

So, while I love Facebook, I love newsletters more. Here’s why:

Newsletters build trust

I have to admit, I’m a huge fan of receiving newsletters too. Not many, just a few.

The ones I am most loyal to are the ones that show up in my in-box regularly. If they can keep to a regular schedule like that – I’m seriously impressed.

The ones I love most are the ones that bring great content – not just from themselves but from other people.

I love to be inspired!

When people know you they want to do business with you

When I started sending emails to my clients, I would send out just occasionally. Gradually I started to send out monthly.

I saw a huge change in my results when she started to email fortnightly, then weekly. People started to write back! I realised that I was starting to get more referrals and repeat bookings.

Could it be that this simple thing actually worked?

Yes, it did!

I looked at my statistics. I found out who were my most loyal readers. I discovered that my most regular clients and the ones who referred the most were the ones that engaged most with my newsletter.

Learn from your audience

I experimented with the days and times I sent it out.

I sent out a questionnaire to get some opinions on what she was doing.

It helped me shape what I was doing to better serve my audience.

One thing I love now is that people sometimes introduce me by saying, ‘This is Tracy. She’s a homeopath and she does an awesome newsletter!’

Know, like and trust

It all boils down to that whole idea that people need to ‘know, like and trust’ us.

It’s not always so easy to do that on a website, but somehow writing a letter each week feels more natural, and enjoyable too. It allows us to connect more deeply with people, especially those with ‘words’ as one of their ‘love languages’.

If this isn’t something you do right now, why not give it a try?

Mail chimp and Constant Contact both have free subscriptions so there’s nothing to lose.

If you do send out a newsletter occasionally, why not make it more regular?

Our top tip: set up a schedule and stick to it!

Bonus tip: include a picture of yourself!

Or, if you’d like to learn more, why not join me for my next Radiant Newsletters Workshop!