Brand - Who people think you areNobody likes to think of themselves as a brand. But just know that you are a brand even if you don’t want to be.

We’ll say that again.

You have a brand even if you don’t want one.

Most people don’t have all information about you, and yet they are already making decisions that affect you — basically, whether or not they want to work with you.

How do they make their decision so quickly?


Decision time

Right this moment potential clients are taking a look at your website, your flyer, your editorial in your local magazine, your poster, whatever.

At this point, one of two things will happen:

  1. They like what they see and stay a little longer. If you have a blog, or an interesting bio, that gives them more of an idea about whether you’re what they’re looking for.
  2. They don’t like what they see, or there isn’t enough ‘meat on the bones’ so they move on.

So your choice is not really whether you want to build a brand but whether you want to intentionally build it or not.


You, on a really good day

Think about a time when you were really on a roll. Everything you did was working seamlessly and effortlessly. You felt like you could take on the world!

That’s you, on a good day.

That’s also your brand.

The key to branding is to keep it simple. You need to make it super easy for extremely busy people to make sense of you.

We call this the ‘know, like and trust’ factor.

Your audience hasn’t got enough ‘band width’ to understand all the diverse things you offer. What they want is something simple.

If you want to be memorable, you need to keep it simple.


3 tips on keeping it simple

Here’s three things you can do right away that go a long way toward demonstrating who you are in an easy to grasp manner:

  1. Get some great photos taken. Outside, somewhere local. If you’ve got a dog, cat or other pet that would work in a photo, do that! Wear clothes that you love and make you feel good when you wear them. Not too formal, not too casual.
  2. Tell your story. Not your entire autobiography but some of it. Write it the way you would tell it to a friend.
  3. Put some thought into your bio. Show a little personality. Even a short bio can be fun.


Bonus tip: do some research!

No one will mind being asked for their opinion on your brand, or on what makes you unique. Choose some people and ask them what they think you’re good at.

Then tell them what you think your brand is.

Get their feedback on that too.

Tracy recently asked a friend who works as a programmer for his views on her brand and her website. He told her that he saw her as down to earth and approachable. He liked her bio and her blog. He also told her that her pricing system was too “complicated.”

…and he was right!


Top tip of all time!

Write like you talk. Keep it simple. You’re reaching out to someone who’s busy. They don’t want to read an essay or an advertisement. 🙂

This isn’t all there is to branding but it’s a really good start. Nobody built a great brand by trying to be the same as everyone else.

“If you’re always trying to be normal, you’ll never know how amazing you can be!”

Good luck!


Related Article: 3 Tips for Personal Branding on Facebook