Radiant Branding Module 2
Finding your voice
In module one, we talked about making emotional connections – between you and your business, as well as between your business and your clients/customers. This is a big part of clarifying what you want to be known for. In this module, we’ll be looking at things from another dimension – finding your voice.
Think of your voice as your unique style of expression
For example, as a homeopath, this could involve the health area or niche you work in, the type of client you see or even the homeopathic prescribing system you use. You might only use the sensation method and work with women with depression, for example. As a coach, this could involve how/where you hold appointments. For example, you might offer EFT alongside homeopathy and hold all your sessions at your clinic room at the local yoga centre.
We can’t be all things to all people and, if we really think about it, would we even want to?
Just as much as clients and customers choose us, we should also remember that we have the power to choose them.
Finding your voice helps you to attract the people who appreciate and want what you have to give.
The more unique your voice, the more sought out you will be
Each of us is already unique – the combination of our backgrounds, experiences, dreams, interests, values, ways of seeing makes for an individual that can never be matched. It follows that, if we are true to ourselves, we already stand apart from the rest.
There is no need to worry about competition when you are true to yourself because, different people want different things and abundance is available for everybody.
5 steps to finding your voice
The following are 5 steps that my photographer partner, Joe, and I came up with, when we were creating a podcast about finding your voice:
What do you love? What sets your soul on fire? Explore what’s out there and “collect” the things that resonate.
2. Be true to yourself
Collecting inspiration can be so much fun (it’s one of my favourite parts of any project and a personal past time that I love too). However, this is about our unique voice so, in all the looking outwards, it’s also important to look inside and place yourself in the picture. When you look at the inspiration you’ve collected, think about what draws you to each piece and see how you can relate that back to who you are and what you’re doing.
This is where experimentation comes in. Let loose and play. Try different things out without having a specific outcome in mind. Whether you’re crafting words to describe who you are or working on some new treatments or packages and so on. Magic is often found in the “accidents”.
4. Share your work and get feedback
I can’t stress enough the importance of sharing your work. As this challenge is about branding, I can understand that you may not want to share work in progress too publicly (however, for some, this in itself might be an interesting marketing strategy and might be in keeping with the personality of your brand, or with your one word from the last module). I recommend reaching out to peers or mentors who know you well, who you trust and whose opinion you respect. Share your experiments with them and get their feedback. Sometimes it takes somebody on the outside, to point out when something doesn’t feel genuinely us.
5. Don’t be afraid of change
Once you are confident that you have found your voice, you need not feel stuck to this particular style of expression forever. Times change and we grow and evolve. Our voice evolves with us.
In this module, we’re going to focus on step 1.
Exercise: Your moodboard
You are going to create a moodboard that reflects… YOU! Remember, this is about what you love and what sets your soul on fire!
While I highly recommend a visual moodboard, how you do this is completely up to you. Some ideas:
- You can create a board on Pinterest (how to)
- You can curate a collection of bookmarks on Instagram (how to)
- You can cut out images from magazines and paste them together in one place (on a large piece of paper, inside your challenge notebook/journal or even taped directly onto your fridge or wall)
- You can draw and annotate with words, where appropriate
- You can simply write things out in vivid detail
This module’s worksheet is designed to help with this process. It includes a series of questions that you can use as prompts to find/create imagery/words for your moodboard.
If you’d like to break the exercise into chunks, you might choose to answer the questions first and then create the moodboard later. Your moodboard can be a living, growing thing that you add to over time.
Sources of inspiration
Here are some of my favourite places to find inspiration, curated by myself and others. I’ve tried to pick a diverse selection but, they may still very much reflect what I’m drawn to. While this may be a good place to start, I encourage you to look wider for what speaks to you.
- https://uk.pinterest.com/lulukitololo – several art and design boards
- https://uk.pinterest.com/will_uk/ – aka Bright Bazaar so, great for colourful inspiration across design, spaces etc.
- https://uk.pinterest.com/justinablakeney/ – great for all things pattern and plants
- https://uk.pinterest.com/pentagramdesign/ – great for graphics and contemporary design
- https://uk.pinterest.com/vamuseum/ – great for art and design
- https://uk.pinterest.com/normanncph/ – great for Scandinavian design
- https://uk.pinterest.com/artpropelled/ – great for textures, nature, art and crafts
- https://uk.pinterest.com/dezeen/ – great for architecture and interiors
- https://uk.pinterest.com/designsponge/ – great for many things across lifestyle and design
- https://uk.pinterest.com/grainedit/ – great for art and design with a retro aesthetic
I’ve focused on Pinterest but, most of these accounts have corresponding blogs and Instagram accounts which, you can find via their websites (linked in their bios).
Extra credit/just for fun:
Why not create an affirmation, short poem, theme song, selfie video or other creative piece that expresses the essence of what you’re about. You can keep it close (e.g. on your wall, on your fridge, as a screensaver, as a reminder on your phone etc.) and refer to it whenever you’re having a cloudy or uninspired moment.